Brand Overview

Exclusive is a brand that is very edgy and high class, designed for the expensive rich lifestyle of every young women. I wanted to keep the logo clean and bright so I designed a simplistic logo with neon colors. For this brand is perfect to be located in a high class mall in every major city.

Situation Analysis

Competitors: Aldo, Icing, Charming Charlies, DSW

Target Market: Woman from 20-35 all races more of Eclectic and urban style, sophisticated and high class, wealthy polish clean look.

Predominant copy style: Clean

Common marketing vehicles: internet, social media, magazines like Vogue, and Bazaar

Common graphic colors and typography-very very modern and slightly edgy

Qualities that are different from competitors: My store will allow the customer to bring in an outfit and a stylist will be able to create a whole attire from the stores collection of luxury accessories.

Logo Mock-up before Final Design